Mytaxi, the Daimler-claimed Uber contender, reported today it would launch an electric scooter pilot in Southern Europe later this year, with a full global launch planned for 2019.
Daimler at first took a 15 percent stake in Hamburg-based mytaxi in 2012, adding the organization to its portfolio of ride-sharing businesses that likewise incorporates Chauffeur Privé, Careem, Flinc, car2go, and Hailo, which merged with mytaxi in 2016.
The organization presently has yet to uncover its scooters’ brand name, however, says it will use the Segway ES4 Sharing Scooter.
“The E-scooter market is very powerful and the enthusiasm from clients is blasting in a lot of global cities,” CEO Eckart Diepenhorst said in an announcement. “We see a critical growth potential for mytaxi here and an ideal supplement to our current taxi business as E-scooters are mostly used for short tours of around one to two kilometers. In spite of the fact that ride lengths emphatically differ among taxi and scooter business, we consider potential combinations of the two areas.”
Mytaxi was established in 2009 and says it has since transported 10 million travelers by means of 100,000 enlisted drivers. Before Daimler obtained the rest of the stake in the startup in 2014, mytaxi had raised some $13 million from Deutsche Telekom Capital Partners, T-Venture, Deutsche Telekom Capital Partners, car2go and others.
Lime and Bird, a pair of well-funded e-scooter startups, have emerged as the leaders of the already over-crowded e-scooter market. In any case, it appears that all ride-hailing and bike-sharing businesses will try their hand at scooters.
Taxify, another European Uber contender, is a standout amongst the latest organizations to declare plans to release scooters in Europe.